SESSION 6 - INTRIGUING COLLABORATION

SESSION 3 - WEARABLES

SESSION 2 - GEO-FENCING & I-BEACONS

SESSION 3 - GUEST SERVICE APPS

SESSION 2 - HOMEWORK WEBINAR

SESSION 1 ONLINE REPUTATION MANAGEMENT

HOMEWORK FOR SESSION 1 - DEFINITION

Hotel Online Reputation Management is the most important element of preserving your hotel’s image. Knowing what is being said about your business, and where it is being said is crucial to your hotel’s success. It takes dedication and appropriate response to show the market that you are a proactive business owner who cares about the guests’ experience.

Before, online reputation management (ORM) focused on repairing malicious content: anonymous, negative online commentary posted on Internet forums and in the comments sections accompanying blogs and media platforms.

Today, it is easier to remove such information. But not always. When that is the case, it can be displaced from one page to the next, and many more, through a combination of strategies. As a result, ORM is often described as “pushing down” or “suppressing” negative content.)